Ever wondered how a small business can gain financial support other than a loan? Angel investors are affluent individuals who invest their personal wealth into a promising business venture and demand equity in return. Unlike a venture capital firm, an angel investor invests their personal funds, demonstrating individual commitment and financial involvement. However, they have a clear exit strategy to reap profits through an acquisition or public offering.
Read on to learn more about the angel investor meaning, types and advantages.
An angel investor is a private investor who uses their personal net worth to finance a business venture and demand equity in return.
Usually, they are wealthy professionals who provide business finance to start-ups with potentially higher return rates. Many aspiring entrepreneurs with business ideas turn to angel investment for start-up funds.
The term ‘angel’ originated from Broadway Theatre. During this period, wealthy individuals financed theatrical productions. Initially, William Wetzel from the University of New Hampshire used angel investors. He founded the Centre for Venture Research and gained education about how business owners can collect capital. That is how he coined the term and purpose of ‘angel investment’.
During a start-up's initial phases, an angel investor bridges the gap between capital sourcing and self-financing. In most situations, these investors put their money in diverse but familiar industries, making them an excellent networking source for SME owners.
Unlike venture capitalists, angel investors source funds from their net worth and invest them in strategically managed funds. In India, angel investors represent individual investors.
Also Read: How To Get Difference Types Of Business Funding In India
Any wealthy individual aiming to offer funding to start-ups can become an angel investor. They can actively support a business if they encourage innovation and desire engagement.
Since most angel investors have been entrepreneurs themselves in the past, they bring first-hand business experience to the company. That means anyone with the willingness and financial means to finance a start-up can be an angel investor.
Angel investors can be of various types, each with unique skills, investment standards, and preferences. After understanding what is an angel investor, here’s a look at their types:
Also Read: Methods To Get Funds For Startup
Venture capital firms are private firms that pool money from other investors and invest the accumulated capital in a start-up or small business. On the other hand, angel investors are successful people investing their own money in different companies.
Most venture capitalists invest in businesses at a later stage when they establish profitability. Conversely, angel investment is the best funding option for start-ups and companies at the early ideation or pre-revenue stage. However, one drawback is that depending on the investor's financial capacity, the investment amount can be higher with venture capital than with angel investment.
When looking for angel investors, one may begin searching close to their location. Most investors prefer actively participating in business activities, and proximity allows them this engagement. Besides, target industry associations and platforms to connect investors with entrepreneurs are great places to find angel investors.
Finally, social media platforms are excellent sources to find potential investors. A business owner seeking finance may conduct a search based on the local area and discover investors in proximity.
Also Read: Funding Options for Small Businesses and Start Ups
Here are the advantages and disadvantages of angel investment for a business:
Advantages | Disadvantages |
Financial Support: The start-up may approach investors for additional contributions if it needs more capital. Even if the company cannot qualify for loans, it may get financial support from an angel investor. | Authority Sharing: Most angel investors in India demand an ownership stake. Sometimes, the company seeking finance may end up selling more stakes than intended. Diluting ownership will make fundraising challenging in the future. |
Connections: Angel investors are well-connected in the industry and may connect the entrepreneur to new business partners, clients, and finance options. | Time and Effort: The process of seeking angel investment is lengthy, time-consuming, and requires extensive paperwork. |
Expertise: Most investors have sufficient industrial knowledge, based on which they may guide the start-ups. | Chances of Rejection: Even with exceptional growth potential, funding a new business is risky, and investors may reject the investment. |
Extended Support: The position might encourage investors to contribute maximum and raise funding. | Loss of Control: Most angel investors seek substantial roles in the company’s decisions, reducing the owner’s control. |
Long-Term Guidance: Angel investors usually stay committed to a company for the long term, leading to additional cash injections and ongoing support in the future. | Risk of Ineffectiveness: Engaging with an inexperienced angel investor carries the risk of suboptimal advice or over-involvement in day-to-day business operations. |
Also Read: Crowdfunding: Meaning, Types, Sites And How It Works?
After understanding the disadvantages of angel investment, many business owners may look for an alternative finance option. An instant Personal Loan from Hero FinCorp can be helpful as an investment in business for many reasons, including the following:
Also Read: Finance Options For Young Businesses
Here is how to apply for an instant Personal Loan from Hero FinCorp to use as an investment:
Also Read: 50 Business Financing Terms You Need To Know As An Entrepreneur
Angel investors have become the key funding options for small entrepreneurs in the early stages of business establishment. However, the funding option has pros and cons that may or may not suit the business owner's needs and preferences. That is when they can apply for an instant Personal Loan to invest in the business. This funding option does not demand any profit or equity in the company, and the owner retains complete control over the business. Hero FinCorp offers instant Personal Loans of up to Rs 3 Lakh that entrepreneurs can borrow to finance their start-up and repay the cost in easy EMIs.
Most angel investors source money from their own personal wealth and net worth.
William Wetzel from the University of New Hampshire was the father of angel investing.
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