The arrangement with Dreamplug Technologies Private Limited (‘DTPL”) or Prefer has been terminated w.e.f. July 1, 2025. However, as per the current arrangement, DTPL will continue to provide and act as Service Provider for Loan Servicing and Customer Support to existing borrowers sourced by HFCL through DTPL till December 31, 2025.
About Prefr
Product Features
For Whom:
Salaried Individuals
Self Employed Individuals
Purpose:
Wedding / Event
Medical Emergency
Home Renovation
Travel
Business Requirement
Repayment of another loan
Education
Personal Use
Other Key Features:
Collateral free loan facility with EMI feature
Paperless Journey
Easy and automated repayments
3 Days Cooling off Period
Loan amount upto Rs. 7,50,000/-
Disbursement directly to customer’s bank account
Flexible Tenure Options
Easy & Quick disbursement process
Benefits:
Simplified digital documentation
Completely on digital platform real time* approval and disbursement
Unsecured loan facility with daily installment structure
Convenient and easy end to end process
Charges:
To know the Schedule of Charges Please Click Here
- Processing Fee – Up to 6%
- Bounce Charges - Rs. 500
- Foreclosure Charges – 5% of Principal outstanding
- Additional/ Penal Interest - 3% p.m. of overdue EMI (36% p.a. of overdue EMI) pro-rated for the number of days of overdue
Customer Care
Any enquiry/clarification/grievances, please contact:
Prefr
Prefr Toll Free No. 040 48521334
Timings: 10:00 am – 7:00 pm (Available on all days except holidays and weekends)
Customer can raise their queries / concerns by email: wecare@prefr.com
Social Media
Hero Fincorp Ltd
Retail Customer Service App
Most preferred by Retail Customers
1800-102-4145
9:30 AM - 6:30 PM, Monday to Saturday
Customer.Care@HeroFinCorp.com
Grievance Redressal Officers
Hero Fincorp Ltd
Ms. Monica Arora,
Hero FinCorp Ltd.,
A-44, Mohan Co-Operative Industrial Estate, Mathura Road,
New Delhi - 110044
Email: nodal.officer@herofincorp.com
Contact Number: 0124-3633945 (Monday to Friday, and on the last two Saturdays of the month, 10:00 am to 6:00 pm)
Prefr
Mr. Mallikarjun Madurgi
Dreamplug Technologies Private Limited
2nd Floor, Block 2, My Home Hub
Hitech City Road
Hyderabad, Telangana 500081
Email: nodal.officer@prefr.com
Contact Number:040-48521334 (10:00 am to 7:00 pm)
(Available on all days except holidays and weekends)
Sachet Portal
https://sachet.rbi.org.in/
Data Privacy Policy of HFCL
https://hfcl-website-cms.s3.ap-south-1.amazonaws.com/Data_Privacy_Policy_1_9dc0240035.pdf
Privacy Policy of Prefr
https://prefr.com/privacy_policy
RBI Complaint Management System (CMS) Portal