Have you ever planned a home makeover just before Diwali? Or maybe consider buying a cool gadget during an Independence Day sale? Festive seasons in India are big events. They carry a lot of meaning, emotion, and big expenses. And when that happens, borrowing rises too.
Money has continually evolved from coins to notes and from cheques to mobile wallets. CBDCs are a new form of digital money issued by central banks, such as the Reserve Bank of India, and accessible directly on your mobile phone, similar to UPI or digital wallets.
Suppose you’re buying a new laptop online or booking tickets for a family holiday. Just as you are about to pay, a button pops up: “Buy Now, Pay Later” or “Get an instant loan with easy EMIs.” In that moment, the purchase feels far less overwhelming.
Loyal customers expect more. They want recognition, perks, and trust. And honestly, they do deserve it. Given this baseline expectation, it’s no surprise that loyalty programs are booming in India. Retail, telecom, and e-commerce have nearly perfected the art of rewarding loyalty. Seeing this, even financial institutions are entering the fray.