Press / Media

We’ve all had moments when we’ve needed money and needed it instantly. A medical emergency or unexpected home repairs, anything can throw your financial plans out of whack.

Loan EMIs have enabled everyone to afford the lifestyle they’ve always desired.  

In India, people spend more than 33% of their income on paying EMIs. And why not? From buying a home appliance to purchasing a house, every financial goal looks achievable, thanks to this repayment method.
But beyond affordability, paying EMI on time brings several long-term financial benefits. Let’s explore them. 

Education costs are rising fast.

Tuition and related expenses have been increasing at 11–12%, doubling roughly every six to seven years. And when you plan to study further, tuition is only one part of the total cost. You also need to budget for food, travel, accommodation, and other living expenses. 

Did you know that of the ₹1,572 trillion in transactions made in the first half of 2025, ₹1,536 trillion, or 99.8%, were made using UPI? This shows how popular UPI has become among Indians, traversing both the urban and rural populations.  

Ever found yourself stuck in paperwork just when you needed money fast? Sorting through salary slips, bank PDFs, and KYC proofs can wear you out before you even hit “Apply.”
Account Aggregators (AA) are rewriting that story. Backed by the RBI, this system securely connects your verified financial data with trusted lenders, with your consent. The outcome? Speedy approvals, fewer documents, and full control over what you share.