
The rapid digital disruption of Indian financial services in the last few years has led to the emergence of various innovative solutions.

Siya, a freelancer, dreams of a long holiday in the Maldives. It became a reality via a personal loan. The EMIs fit her steady monthly inflows.
Then life happened. One of her biggest clients suddenly paused payments, cutting her income by nearly 40%. Bills did not wait. The EMI date kept inching closer. With cash flow tight, Siya began to worry. A missed payment could damage her credit score and create long-term stress.
Even the most disciplined borrowers can struggle when finances take an unexpected hit. A job loss. A medical emergency. A sudden drop in income. Any of these can throw carefully planned EMIs off track.

Convenience is the top priority for customers in money management. And what's better than using your computer or smartphone to handle your finances?

With the easy availability of loans, many people consider borrowing to meet different financial needs. However, lenders don’t approve loan applications without proper evaluation.

Last week, Neha mentioned something she had almost forgotten about. Her loan EMI went through on time again, without any reminders or follow-ups. The payment happened quietly in the background, exactly as it does every month.
Around the same time, her friend Rohit faced a very different moment. He missed an insurance payment and realised it only after a penalty appeared. The payment slipped his mind completely, even though he uses online banking every day.

Did you know why interest rates change? It usually happens due to two key tools RBI uses- the repo rate and the reverse repo rate. These rates serve as the deciding factor for how much banks lend, how expensive loans become, and how money moves through the economy.
Unexpected costs, including medical emergencies, essential home or car repairs, or necessary travel, can catch you off guard. It might be challenging to wait for a loan under such circumstances.

Do you, despite setting up multiple reminders, always end up missing payment deadlines? EMIs and subscriptions are a way of life now, and if you add to this how hectic life is, the most common answer you'll get is 'yes.'